A digital marketer is one who lays out the whole digital platform as well as performing it accordingly. He also performs it according to the strategy to reach the set goals for the company. To establish a successful online platform and launch a profitable digital platform you need a professional Digital Marketing Expert. The experts can help you make your brand image better, promote your business, boost sales, and increase visibility. They guide you, tell you what works, and what doesn’t.
Become a Digital Marketing Expert
These days many people want to know how to become a digital marketing expert in HubSpot. This is because HubSpot has a very useful web analytics solution called Web Analytics Professional. You can use this service for a fee of $100 or even more. However, there are many who wonder how to become a digital marketing expert in HubSpot. There are some who give up at the first hurdle while there are others who excel once they step through the threshold.
The foremost thing to know about being a digital marketing expert in HubSpot is that you need to have a Google AdWords account and an active XML sitemap in order to be able to run the campaigns. This is important so that you can get paid for your efforts. Once you sign up in HubSpot and create an account you will find that there are many channels for advertising your business, products, and services. There are HubSpot blogs, websites, apps, and even feeds.
Once you have signed up in HubSpot it becomes very easy to manage your accounts and campaigns. Apart from that, you also get to see a graphical user interface and you can access the help desk with a simple click of your mouse. If you want, you can even create subdomains and have them indexed in the major search engines such as Google, Yahoo and Bing. This gives your web crawlers the assurance that your website is legitimate.
Once you have signed up, there are two ways to monitor the traffic on your website: the Google Analytics and the Google Webmaster Tools. These provide you with valuable information on the number of visitors that visit your site and the pages that they view. There is a built-in Google Analytics widget that you can put into your html sitemap to access this data.
The Google XML sitemap is a great tool to use if you want to see which websites are linking to you. Once you have signed up in HubSpot, you will see that they provide you with their own XML sitemap. You can copy this to your html sitemap then you can simply update it or view it in Google. Every page that links to any other page on your website will be counted as an additional entry in the sitemap.
The Google XML sitemap shows the following information: the XML path of the resource; the URL, the name of the resource; the title of the resource; the author’s name and contact details; the description of the resource; the keywords used to access the resource; the Page Rank indicator and last-modified time. For e.g. If a person clicks on a link which leads to my website, the Google XML sitemap will record that he clicked on a link on a certain page of my website and so this shows that he visited my site, but most importantly this shows that he got that information by visiting my XML sitemap. As he has added a new link, the entry in the sitemap is updated accordingly.
In the same way, every webmaster needs to submit their website and its content to the major search engines like Google, Yahoo, and MSN. Once the website is indexed, this will mean that the search engine spiders will crawl the web regularly and will read all new versions of the website and index them in their own crawlers.
The search engine spiders use XML sitemaps to determine what documents to crawl and when. So, the best way of increasing your traffic is not to do things that are not visible to the search engine spiders, but you should submit your website and its contents to be indexed by the search engine spiders. Once these documents are indexed by the search engine spiders, you will get better placement in the organic or “warm” search results.
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